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CVS-Aetna augurs new health care experience

CVS-Aetna augurs new health care experience

The pending $69 billion acquisition of Aetna by CVS could yield valuable lessons for others in the health care and drugstore sectors as they seek to forge stronger ties to consumers. What interests us here is the potential for the CVS-Aetna merger to create new, meaningfully differentiated brand experiences for consumers. CVS has nearly 10,000

Amazon reportedly gains Rx wholesale licenses

Amazon reportedly gains Rx wholesale licenses

Amazon has quietly received approvals for pharmacy wholesale licenses from at least a dozen state pharmacy boards, the St. Louis Post-Dispatch reported Thursday. Those states are Alabama, Arizona, Connecticut, Idaho, Louisiana, Michigan, New Hampshire, New Jersey, Nevada, North Dakota, Oregon and Tennessee. Another pharmacy distribution license application is pending in Maine, the report said. Amazon

Should pharmacy industry worry about Amazon?

Should pharmacy industry worry about Amazon?

What would happen to your business if, tomorrow, Amazon bought a major chain like CVS Pharmacy, Walgreens or Rite Aid? Not so long ago, if you put this question to an executive in the chain drug store industry, the response might have been “Well, that’s not going to happen.” But now that Amazon has announced

Breaking category conventions to remain relevant

Breaking category conventions to remain relevant

Today’s drug store looks nothing like the drug store of your parents’ youth. Once upon a time, I was able to have neighborly banter with Stan, the local pharmacist, who greeted me warmly and actually knew all about me. Stan freely handed out community news, bad jokes and even a bit of innocuous gossip along

Getting close to the consumer — emotionally

Getting close to the consumer — emotionally

By gobbling prime real estate and mastering the science of site selection, the top national drug store chains have absolutely succeeded in getting as close to the customer as possible. But in an era when almost anything you want is available at the touch of a button — not just on your computer at home

How chain drug stores can stand out from the crowd

How chain drug stores can stand out from the crowd

For practical purposes, we all consider convenience stores to belong to one retail sector and drug stores to another. In a very real sense, however, the modern chain drug store is a c-store. Convenience is the raison d’être for the extraordinarily well-positioned real estate of the drug store sector as a whole. The strategy, of

With elevated offerings, drug chains can own beauty

With elevated offerings, drug chains can own beauty

National drug chains are working hard to drive more sales in the beauty care category. The merged Walgreens Boots Alliance Inc., for starters, is revamping its stores with a swankier cosmetics offering centered on the Boots No7 skin care line, which already drives traffic across Europe. For its part, Rite Aid Corp. is rolling out

Snapple brand refresh brings new look

Snapple brand refresh brings new look

NEW YORK — A new look for Snapple beverages is hitting store shelves now as part of a brand refresh by New York-based retail design and brand agency CBX. CBX said Wednesday that the new design of the Dr Pepper Snapple Group brand touches all Snapple products, including more than 20 flavors of regular and

Envisioning the ‘drug store of the future’

Envisioning the ‘drug store of the future’

  The concept cars unveiled at major auto shows always seem a bit “out there.” But by making a practice of radically rethinking their products, global car makers have learned to unleash their creativity and position themselves for the future. Are chain drug stores doing the same? How much time and money does the industry