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Beauty and the E-Commerce Beast

Shopper loyalty up for grabs as e-commerce sales surge

Shopper loyalty up for grabs as e-commerce sales surge

Online sales of beauty and personal care products are on the rise, and further penetration is expected. Yet one tough question is keeping online sellers awake at night: Will online’s convenient delivery, wider product selection, competitive pricing and access to information complement the in-store experience, or will it instead cripple traditional retailers’ sales and margins?

A.T. Kearney study sizes up online beauty shoppers

A.T. Kearney study sizes up online beauty shoppers

NEW YORK — Amazon is consumers’ retailer of choice when shopping for beauty products online, followed by specialty chains Sephora and Ulta, and discount store giant Walmart, according to A.T. Kearney’s latest beauty and personal care e-commerce study. Of 800 U.S. online beauty shoppers surveyed by A.T. Kearney, 69% said Amazon is where they search