NEW YORK — Coty Inc. is redefining the CoverGirl brand in an effort that the company describes as “the biggest reinvention in CoverGirl’s 60-year history.” The brand vision for CoverGirl, acquired just over a year ago from Procter & Gamble Co., will now be under the mantra “I Am What I Make Up.” Coty said
NEW YORK — Coty Inc. has named Unilever executive Laurent Kleitman as president of Coty Consumer Beauty, taking over from Esi Eggleston Bracey, who’s leaving the company. Coty said Tuesday that Eggleston Bracey is departing for personal reasons and will remain with the company for a transition period until the end of this month. Kleitman,
NEW YORK — Coty Inc. revealed its first launch since the acquisition of 41 Procter & Gamble Co. properties and promised more to come. First up, a much awaited nail polish line under the Sally Hansen logo that retailers hope will add luster to the languishing nail business. At an event in Manhattan to introduce
Coty needed to pull something big out of its hat. Concern over the direction of the soon-to-be-No. 3 company on the cosmetics leader board was murmured at the National Association of Chain Drug Stores Annual Meeting last month. What’s more, both Coty and the Procter & Gamble consumer beauty lines it is acquiring have lost
