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Future Role of Stores research

Chains need to go beyond multichannel, omnichannel

Many retailers today are immersed in building multichannel capabilities. The multichannel wave has led to many good initiatives, making it easier for customers to interact with retailers across distinct channels, including fast-growing mobile channels. For example, A.T. Kearney’s Future Role of Stores research indicates that although 92% of retail sales still occur via traditional channels,