KANSAS CITY— This spring, Hallmark is once again proving the relevance of its brand and the greeting card category by launching new card collections targeting younger shoppers, more innovative 3-D pop up cards, and all-new premium influencer collaborations. Later this season, Hallmark will introduce an all-new card line called Good Mail. Intended to put a
KANSAS CITY — This Valentine’s Day, Hallmark is expanding its Paper Wonder greeting card collection to help people bring the magic of their love to life. Each intricately designed Paper Wonder card showcases love through clever folds, surprising pops and artistic details that inspire people to share with those closest to them. “With their intricate and
KANSAS CITY — In 2019, Hallmark is giving consumers even more ways to emotionally connect with the people in their lives and show how much they care. With beautiful new card lines to reach a fast-growing consumer segment, new gift wrap that is more versatile and easier-than-ever to use, and an expansion of a highly
KANSAS CITY — This Valentine’s Day, Hallmark is expanding its collection of Vinyl Record Cards with new cards featuring songs from legendary Warner Music Group (WMG) artists including Bruno Mars, Michael Bublé, and Kelly Clarkson. Each card includes an exclusive 7-inch vinyl record with two songs from each artist built into a sleeve on the card’s
KANSAS CITY — David Dillon, retired chairman and chief executive officer of Kroger Co. and current chairman of the University of Kansas Endowment Board of Trustees has been elected to the board of directors of Hallmark Cards, Inc. “Dave’s long-tenured experience in retail and his understanding of traditional stores and the evolution of online shopping are
KANSAS CITY — This holiday season, Hallmark is launching Paper Wonder greeting cards to help people capture the magic of the most wonderful time of the year and share it with people they love. Each beautifully crafted Paper Wonder card is said to come to life through clever folds, surprising pops, and artistic details that reveal
KANSAS CITY — Beth Sweetman has joined Hallmark as a corporate officer and will serve as senior vice president of human resources. Sweetman brings more than 25 years of experience in the human resources industry, most recently serving as senior vice president and chief human resources officer for DST Systems, Inc. in Kansas City, Mo. Sweetman
KANSAS CITY — Steve Farley has been appointed president of Hallmark’s retail business and will be responsible for leading its network of nearly 2,000 Hallmark Gold Crown stores as well as its ornament and gift businesses. Farley brings more than 30 years of retail industry experience in both specialty branded and big box environments. He was
KANSAS CITY — Hallmark is launching Paper Wonder, a brand new card line featuring 20 different designs in five unique formats. This new innovation from Hallmark highlights the artistry of paper craft, which consumers say they increasingly associate with luxury and collectability. “Paper Wonder brings a whole new dimension to the greeting card – literally.
KANSAS CITY — During Hallmark Keepsake Ornament debut more than 125 all-new Keepsake Ornaments will make their first appearance exclusively at Hallmark Gold Crown stores and online at Hallmark.com. The eagerly anticipated annual event, held October 6–14, is a chance for shoppers to pick up a limited edition or first in series ornament or any Keepsake, enjoy
KANSAS CITY — Albert Lai has joined Hallmark Labs as senior vice president and general manager – Hallmark Labs/Digital. Lai brings more than 20 years of experience in the technology industry leading growth, development and strategy, most recently serving as chief technology officer for media at Brightcove. A business of Hallmark Cards, Inc., Hallmark Labs works to
KANSAS CITY — Hallmark announced it has reached a milestone of more than 1 million cards picked up from Gold Crown stores as part of its Free Card Friday campaign. Free Card Friday invites consumers to visit their local Hallmark Gold Crown store each Friday to select a complimentary card from the Just Because card line to send
KANSAS CITY — More than 200 new Hallmark Keepsake Ornaments will be released during the annual Keepsake Ornament Premiere Event beginning Saturday, July 14, at Hallmark Gold Crown stores nationwide and online. This year marks the 45th anniversary of Hallmark Keepsake Ornaments, which began in 1973 as a collection of six glass ball ornaments and 12 yarn figures.
KANSAS CITY — The arrival of summer means new buzz-worthy innovations are hitting the greeting card aisle from Hallmark. This year, the company is focusing on celebrating birthdays in a big way with brand new cards that bring dazzling lights, fun sounds and loads of excitement. Hallmark is also launching two all-new card lines that