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retail loyalty programs

Loblaw, SDM to combine loyalty programs

TORONTO — Next year, Lob­law Cos. plans to roll out a unified customer loyalty program that joins together the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart (SDM) and supermarket chains. Called PC Optimum, the combined loyalty program will allow members to earn and redeem loyalty points across Loblaw’s network of nearly

Loblaw Cos. shifts to single loyalty program

Loblaw Cos. shifts to single loyalty program

TORONTO — Next year, Loblaw Cos. plans to launch a unified customer loyalty program that joins the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart and supermarket chains. Called PC Optimum, the combined loyalty program will enable members to earn and redeem loyalty points across Loblaw’s network of nearly 2,500 grocery and