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J.C. Penney

J.C. Penney CMO Mary Beth West to join Hershey

J.C. Penney CMO Mary Beth West to join Hershey

HERSHEY, Pa. — Hershey Co. has named J.C. Penney Co. marketing chief Mary Beth West as senior vice president and chief growth officer. Hershey said West is slated join the company on May 1. Reporting to chief executive officer Michele Buck, West will oversee Hershey’s growth strategy, including insights and analytics, strategy, marketing excellence functions,

Walgreens honored by NRF

NEW YORK — Walgreen Co. was among the firms honored by the National Retail Federation at the trade association’s convention here last month. Walgreens was named Retail Innovator of the Year at the NRF’s convention and expo, dubbed Retail’s Big Show. According to NRF, the award is given annually to “a company that is well