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Jason Forbes

Coty plans Digital Accelerator Summit for tech start-ups

Coty plans Digital Accelerator Summit for tech start-ups

NEW YORK — Following up last year’s launch of its Digital Accelerator program, Coty Inc. has unveiled a new initiative for technology start-ups. The Coty Quarterly Digital Accelerator Summit, to be held next month, will provide tech start-ups an opportunity to share their latest innovations and earn the chance to work with the beauty care

Coty launches app-free virtual try-on tool for CoverGirl

Coty launches app-free virtual try-on tool for CoverGirl

NEW YORK — Coty Inc.’s CoverGirl brand is launching what the company calls the first full-look live mobile/web try-on experience. Using augmented reality (AR) technology, the new digital beauty tool will make virtual try-on of CoverGirl makeup available directly in browser on most smartphones without the need for an app download, according to Coty. To

Coty hires digital veteran to lead e-commerce

Coty hires digital veteran to lead e-commerce

NEW YORK — Sean Foster has joined Coty Inc. as global senior vice president of e-commerce. Coty said Tuesday that Foster, most recently chief executive officer of Crowdtap, will oversee e-commerce strategy and execution for all three of its divisions: Coty Consumer, Coty Luxury and Coty Professional Beauty. “I’m delighted to be joining Coty, given

Coty buys digital marketing specialist Beamly

Coty buys digital marketing specialist Beamly

NEW YORK — Coty Inc. has gone the acquisition route to boost its digital engagement capabilities. The beauty care company this week unveiled a deal to acquire Beamly, a digital marketing firm based in New York and London. Terms of the agreement weren’t disclosed. Beamly specializes in driving audience growth and engagement for consumer brands across