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Michelob Ultra

Michelob ULTRA debuts first-ever limited-edition NBA team cans

Michelob ULTRA debuts first-ever limited-edition NBA team cans

NEW YORK – Michelob ULTRA, the official beer sponsor of the NBA, is tipping off the year with its first-ever line of uniquely designed, limited-edition NBA team cans for fans of 18 teams across the league. The beer brand that puts the full court press on joy is now bringing it to fans’ hands to

90s workout legends team with Michelob ULTRA to celebrate the revival of at-home fitness

90s workout legends team with Michelob ULTRA to celebrate the revival of at-home fitness

NEW YORK— At-home workouts have evolved from a thing of the past to the new norm with high-tech spin bikes and streaming fitness platforms taking center stage. To celebrate those who have stayed active while staying home during these past few months, Michelob ULTRA is bringing together the mavericks of at-home fitness including Billy Blanks, Suzanne Somers and

Michelob ULTRA tees off for charity

Michelob ULTRA tees off for charity

  NEW YORK — This Sunday, the moment sports fans around the country have been waiting for will finally arrive when four sporting legends tee off in Capital One’s The Match: Champions For Charity. Michelob ULTRA, the brand that stands for active enjoyment, will mark the occasion by bringing the excitement with new ads, beer

Win free beer from Michelob ULTRA Pure Gold each time Old Faithful erupts on Earth Day

Win free beer from Michelob ULTRA Pure Gold each time Old Faithful erupts on Earth Day

NEW YORK — This week marks both Earth Day and National Parks Week, but celebrations will likely look a little different this year with people staying home and many national parks closed. Michelob ULTRA Pure Gold is giving consumers a way to stay connected with nature from indoors by offering a chance to win free

Michelob ULTRA now the official beer of Turkey Trotters

Michelob ULTRA now the official beer of Turkey Trotters

NEW YORK — Michelob ULTRA, the fastest growing beer brand in the U.S. known for championing those who live an active lifestyle, announced Monday that it’s taking things one step further this year by trademarking The Official Beer of Turkey Trotters. Ahead of the biggest running day of the year, Thanksgiving, ULTRA is raising a

Michelob ULTRA Pure Gold launches organic initiative

Michelob ULTRA Pure Gold launches organic initiative

NEW YORK — Michelob ULTRA Pure Gold has launched a new initiative called ‘Contract for Change’ that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to

Michelob ULTRA to provide 95 bibs for runners at NYC Marathon

Michelob ULTRA to provide 95 bibs for runners at NYC Marathon

NEW YORK — Michelob ULTRA announced today that for the second year it will award 95 beer lovers the chance to run the 2018 TCS New York City Marathon as part of Team ULTRA. To be considered for this coveted opportunity, Michelob ULTRA is asking consumers a simple question: will you run for beer? Anyone who

Anheuser-Busch fields another brand for Super Bowl

Anheuser-Busch fields another brand for Super Bowl

NEW YORK — Returning as the exclusive category advertiser for the 2017 Super Bowl, Anheuser-Busch plans to spotlight four of its beer brands — including a newcomer to the NFL championship game, Busch. Anheuser-Busch said Wednesday that it’s scheduled to have at least three full minutes of advertising in Super Bowl LI — including its Budweiser,