NEW YORK – Michelob ULTRA, the official beer sponsor of the NBA, is tipping off the year with its first-ever line of uniquely designed, limited-edition NBA team cans for fans of 18 teams across the league. The beer brand that puts the full court press on joy is now bringing it to fans’ hands to
NEW YORK — With summer in full swing and the euphoric re-opening of bars and restaurants, Michelob ULTRA is hitting the pavement with Usain Bolt to cover the cost of post-workout beers at local watering holes. Bolt and Michelob ULTRA understand that this is the perfect time to gather with friends at the neighborhood bar
NEW YORK — Michelob ULTRA, the fastest growing beer brand in the U.S. and the first to distribute a USDA certified organic beer nationally in 2018, is launching a hard seltzer for people who prioritize natural flavors and enjoy an active lifestyle. Michelob ULTRA Organic Seltzer, the first-ever national USDA certified organic hard seltzer, hits
NEW YORK— At-home workouts have evolved from a thing of the past to the new norm with high-tech spin bikes and streaming fitness platforms taking center stage. To celebrate those who have stayed active while staying home during these past few months, Michelob ULTRA is bringing together the mavericks of at-home fitness including Billy Blanks, Suzanne Somers and
NEW YORK — This Sunday, the moment sports fans around the country have been waiting for will finally arrive when four sporting legends tee off in Capital One’s The Match: Champions For Charity. Michelob ULTRA, the brand that stands for active enjoyment, will mark the occasion by bringing the excitement with new ads, beer
NEW YORK — This week marks both Earth Day and National Parks Week, but celebrations will likely look a little different this year with people staying home and many national parks closed. Michelob ULTRA Pure Gold is giving consumers a way to stay connected with nature from indoors by offering a chance to win free
NEW YORK — Michelob ULTRA, the fastest growing beer brand in the U.S. known for championing those who live an active lifestyle, announced Monday that it’s taking things one step further this year by trademarking The Official Beer of Turkey Trotters. Ahead of the biggest running day of the year, Thanksgiving, ULTRA is raising a
NEW YORK — Michelob ULTRA Pure Gold has launched a new initiative called ‘Contract for Change’ that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to
NEW YORK — Michelob ULTRA announced today that for the second year it will award 95 beer lovers the chance to run the 2018 TCS New York City Marathon as part of Team ULTRA. To be considered for this coveted opportunity, Michelob ULTRA is asking consumers a simple question: will you run for beer? Anyone who
NEW YORK — Returning as the exclusive category advertiser for the 2017 Super Bowl, Anheuser-Busch plans to spotlight four of its beer brands — including a newcomer to the NFL championship game, Busch. Anheuser-Busch said Wednesday that it’s scheduled to have at least three full minutes of advertising in Super Bowl LI — including its Budweiser,
