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Trax

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

NEW YORK — Building on the enduring strength of the Trax-Nielsen alliance, Nielsen  and Trax, the leading provider of computer vision solutions for retail, Tuesday announced three new offerings that will enhance shelf insight visibility and advance the way U.S. manufacturers and retailers use computer vision technology. Nielsen and Trax, alongside sales and marketing service

Trax announces partnership with Google Cloud to digitize retail stores

Trax announces partnership with Google Cloud to digitize retail stores

NEW YORK —  Trax, a leading provider of computer vision solutions for retail, and Google Cloud have partnered to bring Trax’s breakthrough image recognition and machine learning capability to retail stores, allowing retailers to take advantage of real-time shelf insights at unprecedented speed and scale. Trax’s Retail Watch on Google Cloud Platform uses Trax industry-leading image recognition engines and Trax Shelfie Cameras –