WAUKESHA, Wis. — Hamacher Resource Group, Inc. (HRG), has published findings from its Independent Pharmacy Research Study and made it available, free to the industry, on its website. The study, developed and conducted in 2020, is an update of research conducted in 2012. HRG surveyed independent pharmacists, independent pharmacy shoppers, and reviewed twelve months of POS (point-of-sale) data
WAUKESHA, Wis. – Hamacher Resource Group, Inc. (HRG) is proud to celebrate its fortieth year in the retail industry in 2020. Led by president and majority owner, Dawn Vogelsang, since 2001, the company of over 50 associates is a trusted resource partner to a variety of stakeholders across the retail supply chain. The company originated
A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully considering the product’s earning potential. Not only is earning potential critical to
WAUKESHA, Wis. – Hamacher Resource Group, Inc. (HRG) is introducing a new blog series, “Focus on Fixtures,” which will cover the various aspects of HRG’s fixture coordination services. The company started offering fixture coordination services a few years ago after working with a local plastics manufacturer to help translate planograms for their client’s nationwide beauty
New product launches have a notoriously high failure rate. In fact, Nielsen once pegged the failure rate of new consumer packaged goods at a staggering 85%. Launches can come in many forms, including line extensions, such as a new size or flavor within a family, “me-toos” (copycat product from a different brand) and original innovations.
WASHINGTON — The Supplement Online Wellness Library (OWL) — a dietary supplement product registry developed by the Council for Responsible Nutrition (CRN) and launched in spring 2017 — is an industrywide self-regulatory initiative that aims to create a more complete picture of the dietary supplement market for regulators, retailers and the industry. The registry is
New categories can develop when product innovation meets a consumer’s unmet need in a way that no existing category has provided. Retailers that adopt a new category or subcategory early can gain an edge over their competitors. Emerging retail categories disrupt and change the retail market. There are innovative retail categories that include virtual reality
WAUKESHA, Wis. — Dave Wendland, vice president of strategic relations and member of the owners group at Hamacher Resource Group Inc. (HRG), has been accepted into the Forbes Agency Council. The Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Hamacher said Tuesday that Wendland
WAUKESHA, Wis. — Hamacher Resource Group Inc. has broken ground for its new headquarters in Pewaukee, Wis. The new building will be about 24,000 square feet of office and warehouse space. It’s located on Marjean Lane and Duplainville Road in Pewaukee, just a mile northeast from Hamacher’s current headquarters in Waukesha, Wis. The move to
WAUKESHA, Wis. — Dave Wendland, vice president of strategic relations and an owners group member at Hamacher Resource Group (HRG), is celebrating his 25th year at the company in 2017. Wendland serves as HRG’s primary liaison to trade associations, industry publications and alliance partners. He also assists the business development team, providing insights to offer
The front end of your stores holds great potential, and you have strategies in place to optimize those sales. But the industry shifts and changes every year. So it might be time to review those front-end strategies to ensure you are making the most of everything available to help improve the income generated in that
WAUKESHA, Wis. — With some go-to-market guidance from Hamacher Resource Group, NovaGenesis LLC is set to launch its Recovery Skin Relief therapeutic skin care line at retail pharmacies next month. Hamacher said that in the wake of a collaborative strategy session a year ago, it worked with NovaGenesis to devise a road map for the
The aftermath of mergers and acquisitions or other industry “disruptions” can be unsettling, to say the least. The dust is often kicked up, and the traditional foundation feels shaky at best. A June 2014 article by McKinsey & Co., “How U.S. health care companies can thrive amid disruption,” states that the volume of M&A deal
WAUKESHA, Wis. — Hamacher Resource Group Inc. has expanded its ownership team. The consumer health care at retail marketing specialist said Tuesday that product research and analysis manager Sean Grudzinski and software/web development lead Shawn Theesfeld have joined the company’s ownership team, bringing the total number of employee owners to eight. This month, Grudzinski will
