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Hamacher Resource Group

A product’s earning potential is about the long haul

A product’s earning potential is about the long haul

A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully considering the product’s earning ­potential. Not only is earning potential critical to

Hamacher Resource Group starts blog series

Hamacher Resource Group starts blog series

WAUKESHA, Wis. – Hamacher Resource Group, Inc. (HRG) is introducing a new blog series, “Focus on Fixtures,” which will cover the various aspects of HRG’s fixture coordination services. The company started offering fixture coordination services a few years ago after working with a local plastics manufacturer to help translate planograms for their client’s nationwide beauty

Meaningful product innovation central to retail growth

Meaningful product innovation central to retail growth

New product launches have a notoriously high failure rate. In fact, Nielsen once pegged the failure rate of new consumer packaged goods at a staggering 85%. Launches can come in many forms, including line extensions, such as a new size or flavor within a family, “me-toos” (copycat product from a different brand) and original ­innovations.

Supplement OWL ‘raises the bar’ for category

WASHINGTON — The Supplement Online Wellness Library (OWL) — a dietary supplement product registry developed by the Council for Responsible Nutrition (CRN) and launched in spring 2017 — is an industrywide self-regulatory initiative that aims to create a more complete picture of the dietary supplement market for regulators, retailers and the industry. The registry is

Innovators drive expansion of health categories

Innovators drive expansion of health categories

New categories can develop when product innovation meets a consumer’s unmet need in a way that no existing category has provided. Retailers that adopt a new category or subcategory early can gain an edge over their competitors. Emerging retail categories disrupt and change the retail market. There are innovative retail categories that include virtual reality

HRG’s Dave Wendland tabbed for Forbes Agency Council

HRG’s Dave Wendland tabbed for Forbes Agency Council

WAUKESHA, Wis. — Dave Wendland, vice president of strategic relations and member of the owners group at Hamacher Resource Group Inc. (HRG), has been accepted into the Forbes Agency Council. The Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Hamacher said Tuesday that Wendland

Wendland marks 25 years at Hamacher Resource Group

Wendland marks 25 years at Hamacher Resource Group

WAUKESHA, Wis. — Dave Wendland, vice president of strategic relations and an owners group member at Hamacher Resource Group (HRG), is celebrating his 25th year at the company in 2017. Wendland serves as HRG’s primary liaison to trade associations, industry publications and alliance partners. He also assists the business development team, providing insights to offer

Time to review front-end strategies?

Time to review front-end strategies?

The front end of your stores holds great potential, and you have strategies in place to optimize those sales. But the industry shifts and changes every year. So it might be time to review those front-end strategies to ensure you are making the most of everything available to help improve the income generated in that

Hamacher helps map out launch of Recovery Skin Relief

Hamacher helps map out launch of Recovery Skin Relief

WAUKESHA, Wis. — With some go-to-market guidance from Hamacher Resource Group, NovaGenesis LLC is set to launch its Recovery Skin Relief therapeutic skin care line at retail pharmacies next month. Hamacher said that in the wake of a collaborative strategy session a year ago, it worked with NovaGenesis to devise a road map for the

How to respond to industry consolidation

How to respond to industry consolidation

The aftermath of mergers and acquisitions or other industry “disruptions” can be unsettling, to say the least. The dust is often kicked up, and the traditional foundation feels shaky at best. A June 2014 article by McKinsey & Co., “How U.S. health care companies can thrive amid disruption,” states that the volume of M&A deal

Hamacher adds to ownership group

Hamacher adds to ownership group

WAUKESHA, Wis. — Hamacher Resource Group Inc. has expanded its ownership team. The consumer health care at retail marketing specialist said Tuesday that product research and analysis manager Sean Grudzinski and software/web development lead Shawn Theesfeld have joined the company’s ownership team, bringing the total number of employee owners to eight. This month, Grudzinski will

Mobile devices back drive for health, wellness

Mobile devices back drive for health, wellness

The mobile experience, including both websites and apps, can play a prominent role for those tracking their fitness and wellness, managing multiple medications, and/or managing an illness or chronic condition. According to Pew Research Center, nearly two-thirds of Americans own a smartphone. Most smartphone owners have the device with them constantly, and they expect to

Health information now captured by what you wear

Health information now captured by what you wear

Putting patients increasingly in control of their well-being and health care outcomes has truly come of age. It is through technology that the ability to automatically monitor, track and report a health condition has become attainable, and this is another positive step toward equipping consumers to be in charge of their health. This technology will