NEW_CURA-LEAF_1170x120_OCT

men’s grooming

Manscaped debuts Essentials Kit at Target

Manscaped debuts Essentials Kit at Target

SAN DIEGO — Manscaped, the below-the-waist grooming company providing precision-engineered tools and accessories for a simple and effective manscaping routine, announced today that its Essentials Kit will hit shelves nationwide at Target stores. A distinctive men’s grooming package featuring products specifically designed to trim a man’s most intimate areas, the Essentials Kit is a must-have

New Vacuum Trimmer from Wahl is designed for bearded men and the women that love them

New Vacuum Trimmer from Wahl is designed for bearded men and the women that love them

STERLING, Ill. — Maybe it’s the follicular pheromones, or the fuzzy feel, but one thing is certain – women love men with beards. In fact, research has revealed the majority of U.S. women prefer a man with facial hair over a clean-shaven face. Something women don’t love, however, is the mess a neatly groomed beard can

Time to vote for the next Wahl Man of the Year

Time to vote for the next Wahl Man of the Year

STERLING, Ill. — Men’s grooming leader, Wahl, wants consumers to know there’s another beard bandwagon that everyone can jump on. Now through Dec. 1, 2018, by voting in the Wahl Man of the Year Contest you can help determine the best beard in America. Over the last year Wahl traveled to the Top 10 Most Facial Hair

HeadBlade names Tom Wainman as new brand spokesperson

HeadBlade names Tom Wainman as new brand spokesperson

GARDENA, Calif. — HeadBlade, a leader in HeadCare and developers of the ultimate head shaving razor, the HeadBlade MOTO, announced Tom Wainman, formerly a pitchman for Hair Club for Men, as its new spokesperson.  Wainman joins the HeadBlade team as part of a marketing campaign to help build awareness of head shaving as an alternative to hair

Edgewell Personal Care to buy Jack Black men’s brand

Edgewell Personal Care to buy Jack Black men’s brand

ST. LOUIS — Edgewell Personal Care plans to acquire Jack Black LLC, a maker of luxury men’s grooming and skin care products. Financial terms of the transaction weren’t disclosed. Carrollton, Texas-based Jack Black, founded in 200o, offers a full range of men’s beauty and personal care products, including skin care, body care, shaving, hair care, fragrances, razors and gift

MicroTouch debuts Solo all-in-one ‘smart’ razor

MicroTouch debuts Solo all-in-one ‘smart’ razor

WAYNE, N.J. — MicroTouch has added a “smart” all-in-one razor, dubbed the MicroTouch Solo, to its economically priced men’s grooming line. The IdeaVillage Products Corp. brand said the MicroTouch Solo brings together razor, edger and trimmer functions into a single grooming tool for any facial hair style, ranging from refined facial stubble and scruff to

SheaMoisture unveils Men’s Beard Care Collection

SheaMoisture unveils Men’s Beard Care Collection

AMITYVILLE, N.Y. — Sundial Brands has launched the SheaMoisture Men Beard Care Collection, a line of four men’s grooming products formulated with certified organic shea butter and maracuja oil. Sundial said Thursday that the Maracuja Oil & Shea Butter Face & Beard Wash deeply cleanses beards of dirt, flakes and odors without drying out facial

Dove Men+Care unveils Elements collection

Dove Men+Care unveils Elements collection

ENGLEWOOD CLIFFS, N.J. — Unilever U.S. has expanded its Dove Men+Care men’s grooming line with a new collection dubbed Elements. Unilever said Monday that Dove Men+Care Elements includes a body and face wash, a body and face bar, an antiperspirant and a shampoo-conditioner that contain premium ingredient combinations to help men feel refreshed while providing the

Braun Styling Range aims to give men grooming versatility

Braun Styling Range aims to give men grooming versatility

NEW YORK — Braun has launched a new range of four men’s styling kits and two new beard trimmers designed to provide grooming versatility, including for men who want to keep some stubble. The Procter & Gamble men’s grooming brand this week announced the Braun Styling Range, which is rolling out to U.S. retailers starting

Edgewell Personal Care buys Bulldog Skincare

Edgewell Personal Care buys Bulldog Skincare

ST. LOUIS — Edgewell Personal Care Co. has acquired Bulldog Skincare Holdings Ltd., a London-based maker of men’s grooming and skin care products. Financial terms of the transaction weren’t disclosed. In announcing the deal late Tuesday, Edgewell said Bulldog adds to its product roster the combination of a cutting-edge brand with a global reach in

Gillette launches Star Wars Rogue One gift packs

Gillette launches Star Wars Rogue One gift packs

BOSTON — Gillette has released special edition gift packs of men’s shaving products as part of its global campaign with Lucasfilm’s upcoming movie “Rogue One: A Star Wars Story.” The four gift packs, announced Tuesday, come in three product combinations with packaging that sports images from the film. Two of the packs, each bearing different

My Imports USA buys TAG from P&G

My Imports USA buys TAG from P&G

SECAUCUS, N.J. — Consumer goods manufacturer, distributor and marketer My Imports USA has acquired the TAG men’s personal care brand from Procter & Gamble Co. Financial terms of the transaction weren’t disclosed. My Imports USA said Tuesday that it will continue to market TAG deodorants and expand the brand to with new deodorants, antiperspirants, body

P&G launches Gillette Shave Club

P&G launches Gillette Shave Club

BOSTON — Gillette aims to deliver more value to men — and earn their loyalty — with the launch of the free Gillette Shave Club for men, which provides a range of grooming information, a chance to win new prizes and perks, and an enhanced subscription shopping experience. The Procter & Gamble men’s shaving brand