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L’Oréal

New beauty aisles at CVS reflect transparency

New beauty aisles at CVS reflect transparency

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create

CeraVe intros product line for diabetic skin

CeraVe intros product line for diabetic skin

NEW YORK — CeraVe, a skincare brand owned by L’Oréal, has announced four new products joining its expansive portfolio of therapeutic skin care products in late 2018, including a Hydrating Hyaluronic Acid Serum and a Diabetics’ Dry Skin Relief line, which includes a Moisturizing Cream, Hand and Foot Cream and a Cleansing Wash. The Diabetics’ Dry

AcneFree teams with Laura Marano to promote skin positivity

AcneFree teams with Laura Marano to promote skin positivity

NEW YORK — AcneFree, a L’Oreal skincare brand, has partnered with actress, musician and Instagram influencer Laura Marano to promote acne education to the 21 million teens in the U.S. who suffer from acne and occasional breakouts.  With the shared goal of normalizing acne as the common condition it is, they will work together to offer information,

AcneFree and AARS team to help new generation of acne sufferers

AcneFree and AARS team to help new generation of acne sufferers

NEW YORK — AcneFree announces its support of the American Acne and Rosacea Society (AARS), a non-profit organization, as a part of its commitment to better educate the 21 million teenagers in the U.S. – approximately 80% of all teens – who suffer from acne and occasional breakouts. In celebration of Acne Awareness Month, AcneFree is championing

L’Oréal rolls out personalized skin care service

L’Oréal rolls out personalized skin care service

AUSTIN, Texas — Looking at meeting the diverse beauty care needs of consumers, L’Oréal has introduced its latest technological advancement, a personalized skin care service called SkinCeuticals CUSTOM D.O.S.E, at Fast Company’s Grill in Austin this past weekend. Developed by L’Oréal’s Technology Incubator in partnership with L’Oréal-owned SkinCeuticals, a leader in advanced skincare, D.O.S.E is

U.S. mass cosmetics sales jump on Amazon

U.S. mass cosmetics sales jump on Amazon

SALT LAKE CITY — U.S. mass cosmetics sales on Amazon.com surged 45% year over year in 2017 to an estimated $110 million, according to e-commerce specialist One Click Retail. Last year, Maybelline was the leading mass cosmetics brand by sales and share, at 12%, on Amazon, One Click Retail said. Rounding out the top five were L’Oréal (11%),

Influencers: The New Beauty Tastemakers

Influencers: The New Beauty Tastemakers

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people

AcneFree contest urges consumers to ‘see the difference’

AcneFree contest urges consumers to ‘see the difference’

NEW YORK — AcneFree has kicked off a 30-day sweepstakes aimed at helping users “take back control” of their skin. The L’Oréal acne treatment brand said Monday that in the #AcneFreeLife Sweepstakes, three winners will receive a grand prize of $1,000 and a one-year supply of the AcneFree 24 Hour Clearing System. An additional 10

Revlon tabs L’Oréal veteran to lead Elizabeth Arden

Revlon tabs L’Oréal veteran to lead Elizabeth Arden

NEW YORK — Former L’Oréal executive Serge Jureidini is joining Revlon Inc. as president of Elizabeth Arden & Fragrances. Revlon said Tuesday that Jureidini will take over from JuE Wong, president of Elizabeth Arden, who is leaving the company effective March 31, and George Cleary, president of global fragrances for Elizabeth Arden, who has joined

L’Oréal buys CeraVe, AcneFree, Ambi brands from Valeant

L’Oréal buys CeraVe, AcneFree, Ambi brands from Valeant

CLICHY, N.Y., and LAVAL, Quebec — L’Oréal plans to acquire the CeraVe, AcneFree and Ambi skin care brands from Valeant Pharmaceuticals International Inc. for $1.3 billion in cash. Plans call for CeraVe, AcneFree and Ambi to become part of the L’Oréal Active Cosmetics Division, which includes the La Roche-Posay, Vichy and SkinCeuticals brands developed with

New store showcases L’Oréal’s NYX Cosmetics

New store showcases L’Oréal’s NYX Cosmetics

NEW YORK — NYX Cosmetics has opened its 20th store, a 2,000-square-foot flagship in Manhattan’s bustling Union Square area. Although the L’Oréal-owned brand has several sites in nearby New Jersey, this was its first in New York City. It is the largest to date, with more than 2,000 SKUs. Expectations are that it will pump

L’Oréal Paris USA president Karen Fondu to retire

L’Oréal Paris USA president Karen Fondu to retire

NEW YORK — Karen Fondu, president of L’Oréal Paris USA, plans to retire at the end of 2016 after 37 years with the beauty care company. L’Oréal said Tuesday that Ikdeep Singh, president of the consumer products division of L’Oréal Canada, take over from Fondu as general manager for L’Oréal Paris USA. Singh will report

L’Oréal forms Multi-Cultural Beauty division

NEW YORK — L’Oréal USA has formed the Multi-Cultural Beauty division to encompass Dark & Lovely, Optimum Salon Haircare, SoftSheen-Carson Professional, Magic Shave and newly acquired Carol’s Daughter. The goal of the MCB division is to fulfill the needs of the underserved multicultural beauty consumer. “Multicultural consumers are very passionate about beauty products, yet when