In today’s landscape, retail pharmacies only account for 2% of the $100 billion dollar ad spend from brand- and vendor-funded retail media, according to WPP media company GroupM. Retail media creates first-party data opportunities for any brand who wants to target high-intent shoppers in a privacy-compliant advertising ecosystem, including on physical retail shelves, TV screens
Americans are finally ready for the pharmacist as an over-the-counter consumer health influencer. COVID-19 has increased the importance of having the retail pharmacist recommendation in consumer health shopper marketing. During COVID-19, health care professionals were inundated with questions around how best to handle symptoms and to verify what O-T-C products or vaccines were safe. When
Pharmacists, pharmacy school interns and pharmacy technicians were on the front lines, testing for COVID-19, giving shots and educating the public because U.S. retailers remained open throughout the pandemic. COVID has expanded the pharmacist primary care responsibilities. For example, the Department of Health and Human Services gave pharmacists in many states, including Massachusetts, the ability
As the retailization of health care accelerates post-pandemic, humanized commerce approaches will become a new-normal U.S. retail trend. Shoppers’ values will continue to shift even more in the direction of human concerns and human priorities. According to the CDC, health equity is when each person has the chance to reach “his or her full health
With U.S. health care spending expected to rise above $4.2 trillion at a CAGR of 5% in 2019-2023, the level of engagement for consumer, patient and omnicommerce digital health solutions has exploded. Tech giants such as Microsoft and Best Buy are investing in digital health technology to improve consumer health experiences. Retailer capital investments in
The new global reality after COVID-19 will be the lasting memory of everything shutting down except retail. The role of retail will never be the same, as shoppers are becoming dependent on it both as a trusted resource and as an adviser for all aspects of their lives. North American retailers such as Costco, Walmart
NEW YORK — A year after announcing it was acquiring Whole Foods Market, Amazon.com made a splash again, this time in the health care sector. On June 28, Amazon entered into an agreement to buy PillPack, an online pharmacy that offers presorted doses of medications and home delivery, for an estimated $1 billion. PillPack also
Cybercriminals violate consumer privacy because they can and because they can profit from it. According to September 2017 Kantar Retail ShopperScape data, 84% of shoppers say they are somewhat/extremely concerned about the security of the personal/financial data online. This shopper insight, accompanied by the recent Equifax data breach that exposed the personal information of 143
Walgreens Boots Alliance Inc. (WBA) and Rite Aid Corp. announced on June 29 that their merger is off, which goes to show you that nothing is certain in the world of retail mergers and acquisitions, especially with the U.S. government involved. The long and somewhat tumultuous process of WBA’s proposed acquisition of Rite Aid, which
Walgreens wants to own the grocery fill-in trip by providing its shoppers with what it calls the “ultimate convenience” — defined as helping shoppers get in, get what they need and get out. Kantar Retail assesses trip missions and cross-channel behaviors to examine how the Walgreens shopper may respond to this strategic goal. Recently, Walgreens
We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of
We at Kantar Retail believe that the most disruptive retail presence in the U.S. health care environment won’t be from a drug store — it will be from Walmart. Walmart wants to become the No. 1 U.S. health care provider and is now poised to challenge the slope of drug store growth. Today, Walmart is
