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Plenti

Southeastern Grocers joins Plenti rewards coalition

Southeastern Grocers joins Plenti rewards coalition

NEW YORK — Southeastern Grocers LLC has become the first supermarket operator to join the Plenti coalition loyalty program operated by American Express. The program, which allows members to earn and use rewards at a number of businesses, including Exxon and Mobil gas stations and Rite Aid and Macy’s stores, will roll out to the

Rite Aid courts American Express members

CAMP HILL, Pa. — Rite Aid Corp. is providing American Express cardholders extra incentive to shop at Rite Aid by offering those participating in the Membership Rewards program the opportunity to use rewards points for eligible purchases. Eligible American Express Card members who have accumulated enough Membership Rewards points to pay for their purchase will

Rite Aid incents American Express card users

Rite Aid incents American Express card users

CAMP HILL, Pa. — Rite Aid Corp. is providing extra incentive for American Express cardholders to shop in its stores. This week, the drug chain announced that American Express card users participating in the Membership Rewards program can use those points for eligible purchases at Rite Aid’s nearly 4,600 stores nationwide. After building up enough

Rite Aid kicks off Plenti points promo for spring

Rite Aid kicks off Plenti points promo for spring

CAMP HILL, Pa. — A strong response from customers has Rite Aid Corp. continuing its points promotions for its wellness+ with Plenti rewards program into the spring. Rite Aid said Monday that through April 23, customers will earn 2,000 Plenti points for every $50 spent on participating products in stores or online at RiteAid.com, in

Rite Aid has come a long way

Rite Aid has come a long way

CAMP HILL, Pa. — It’s been an impressive journey for Rite Aid Corp. Not long ago, Rite Aid was a struggling drug chain, laden with debt and unable to keep pace with larger, fast-growing competitors. But today, under a firmer financial footing, the $26.5 billion company stands as a profitable, innovative industry leader, widening its

Wellness+ with Plenti: A step toward true customer loyalty

Wellness+ with Plenti: A step toward true customer loyalty

We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of

PBM deal costs impact Rite Aid 1Q earnings

PBM deal costs impact Rite Aid 1Q earnings

CAMP HILL, Pa. — Rite Aid Corp. saw sales edge up and earnings decline for its fiscal 2016 first quarter, and the company for the first time gave full-year guidance that includes its pending acquisition of pharmacy benefit manager EnvisionRx. Rite Aid said Thursday that for the first quarter ended May 30, net income totaled

Rite Aid store opening in NYC to spotlight Plenti

Rite Aid store opening in NYC to spotlight Plenti

CAMP HILL, Pa. — This weekend, Rite Aid Corp. plans to highlight Plenti, the loyalty coalition of which it’s a founding partner, at a grand reopening event for a Wellness Store remodel in Flushing, N.Y. The drug chain said Wednesday that the celebration, will be held on Saturday, June 20, from noon to 4 p.m.

Rite Aid kicks off wellness+ with Plenti campaign

CAMP HILL, Pa. — Rite Aid Corp. has commenced a multimedia marketing campaign for wellness+ with Plenti, its enhanced rewards program arising from its participation in Plenti, the nation’s first coalition loyalty initiative. Rite Aid said Monday that the campaign has extensive support nationwide along with an overlay in its key markets. The effort includes a 30-second television spot running on major cable networks, two 30-second spots

Rite Aid ups ante with loyalty plan

Rite Aid ups ante with loyalty plan

NEW YORK — Rite Aid Corp. expects the enhanced version of its wellness+ loyalty program, called wellness+ with Plenti, to bring new customers into its stores. “What Plenti does is give us the ability to really drive new customer acquisition,” Rite Aid senior vice president of marketing John Learish said earlier this month. Learish and vice

Rite Aid execs see Plenti of potential

Rite Aid execs see Plenti of potential

NEW YORK — Rite Aid senior vice president of marketing John Learish and vice president of marketing Craig Riner were on hand in Manhattan Wednesday evening at the consumer launch event for Plenti, the coalition loyalty program of which the drug chain is a founding partner. The event featured entertainment, games and displays from Plenti

Rite Aid expands loyalty plan by joining coalition

Rite Aid expands loyalty plan by joining coalition

NEW YORK — Rite Aid Corp. has joined with a group of blue-chip companies to launch Plenti, described as the first U.S.-based coalition loyalty program. Operated by American Express, the free program will let consumers earn and redeem points for purchases at all of the participating companies, regardless of the payment method. Along with Rite

Rite Aid partners in coalition loyalty program

Rite Aid partners in coalition loyalty program

NEW YORK — Rite Aid Corp. is the exclusive drug store partner in what’s being called the first U.S.-based coalition loyalty program. Named Plenti, the program will enable consumers to earn and use points for purchases at all of the participating companies, regardless of the payment method. Along with Rite Aid, Plenti’s inaugural partners include