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Google

Google selects IRI to join measurement partners program

Google selects IRI to join measurement partners program

CHICAGO — Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality and choice to its advertisers across seven specialization areas. IRI’s selection is the latest advance in its ongoing relationship with Google to provide high-quality data

Walmart ‘moving with speed to win with customer’

BENTONVILLE, Ark. — The growing convergence of its physical and digital assets has put Walmart in the retail sector’s sweet spot, according to company executives. “We have good momentum in the business, we’re executing our strategy and moving with speed to win with the customer, who is more connected than ever and embracing tools that

Walmart, Google teams up on voice-controlled shopping

BENTONVILLE, Ark. — As of this month, Walmart shoppers will have another convenient way to purchase hundreds of thousands of products from the retail giant — via the Google Express e-commerce platform, Google Inc.’s online shopping mall. Both companies announced the partnership last month — a joint venture that could rival Amazon.com Inc.’s position in

Retailers seek insights in changing landscape

Retailers seek insights in changing landscape

The dynamism of the retail industry’s most active, innovative and forward-thinking members is raising the stakes for everyone in the field. Major developments with potentially far-reaching implications for the way consumers shop are occurring at an unprecedented rate. In just the past few weeks, Walmart and Amazon.com Inc. have ratcheted up the pressure on their

In retailing, change is now the only constant

In retailing, change is now the only constant

In the early 1960s, Bob Dylan, who was just awarded the Nobel Prize in Literature, asked his listeners to “… admit that the waters/Around you have grown/And accept it that soon you be drenched to the bone/If your time to you is worth savin’/Then you better start swimmin’ or you’ll sink like a stone/For the

Sanofi, Google team up to improve diabetes care

Sanofi, Google team up to improve diabetes care

PARIS and MOUNTAIN VIEW, Calif. — Sanofi and the life sciences team at Google have formed a collaboration to improve care and outcomes for people with type 1 and type 2 diabetes. The companies said the alliance will pair Sanofi’s leadership in diabetes treatments and devices with Google’s expertise in analytics, miniaturized electronics and low-power chip