More than any other consumer industry, beauty and personal care are driven by trends. New trending ingredients, formulations, colors and brands come around every season. Walk into your average drug store and you’ll see this reflected on shelves. In fact, here in the U.S. there are more products on shelf in the average cosmetics aisle
NEW YORK — It is a pivotal juncture for the beauty care category in the drug channel. Retailers and brands need to devise a game plan to wrest the business away from prestige power players. Sales in cosmetics, skin care and grooming are firing on all cylinders — but sadly, not in the mass beauty
NEW YORK — Efforts that mass market retailers started last year to brush up their beauty departments and court new shoppers are starting to register. Mass market beauty care sales rose only 2% in 2016, according to NPD Group Inc. (lower than prestige at 6%), but several categories recorded impressive results. Skin care, for example,