BOSTON — Blacksmith Applications, a leading provider of SaaS-based trade promotion management and optimization software to the consumer-packaged goods (CPG) industry, announced the acquisition of TABS Analytics. The combined entity brings together the market-leading trade effectiveness, data analytics, category management and shopper insights solutions of TABS with the technical acumen, trade management expertise and domain
SHELTON, Conn. – TABS Analytics announced on Monday that for the 5th year in row it has earned best-in-class distinctions in the Promotion Optimization Institute’s (POI) 2020 TPx Vendor Panorama report. This year TABS Analytics was recognized in three categories: Post Event Analytics, Dashboard and Data Management. “We are pleased to be recognized by a respected
SHELTON, Conn. – TABS Analytics, a Nielsen Connected Partner, announced Monday that it is collaborating with Brewers Advisors to launch a powerful software and analysis platform designed specifically for breweries that simplifies the use of Nielsen scan data. TABS Market Insights Connect clearly identifies sales problems, opportunities and indicated actions. TABS Analytics enables direct data
SHELTON, Conn. — TABS Analytics continues to rank among the top of vendors supporting trade promotion and loyalty programs, according to the Promotion Optimization Institute‘s 2019 TPx Vendor Panorama report. 2019 marks the 4th year in a row that TABS has been included as a best-in-class vendor. POI rated TABS as above average, noting that
SHELTON, Conn. – Consumers are more frequently shopping for groceries online, according to the TABS Analytics 7th Annual Food and Beverage Consumables Study. E-commerce grocery purchases nearly doubled in the past year, with 66% of consumers noting their loyalty to shopping through this channel and Amazon, Walmart and Target making the largest gains in penetration.
Shelton, Conn. — TABS Analytics announced Monday that Arthur Drogue, who held executive roles at Unilever, Best Foods, Nabisco and other major Consumer Packaged Goods companies, has joined TABS’s board of directors. “We are pleased to welcome Art to the TABS board,” said Kurt Jetta, executive chairman and founder of TABS Analytics. “Art’s background, experience
SHELTON, Conn. – Mass market brick and mortar stores, like Walmart and Target, and eCommerce retailers have seen the most success in attracting buyers of vitamins, minerals and nutritional supplements (VMS), according the TABS Analytics 12th Annual Vitamin Study. However, after more than doubling in the past decade, overall online penetration has plateaued at about 17%.
SHELTON, Conn. – TABS Analytics Thursday announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal
“Actionable Insights” — is there any bigger cliché in the category management and shopper insights world than those two words? Usually you see these words in the context of a service provider making claims about its unique ability to provide value. “We translate data and reports into actionable insights that help you grow your business.
SHELTON, Conn. — TABS Analytics has acquired Pivotstream Inc., a Seattle-based global data analytics firm. Financial terms of the transaction weren’t disclosed. In announcing the deal this week, TABS said the Pivotstream platform will be a core component of its service offerings going forward. A cloud-based business intelligence firm specializing in the CPG space, Pivotstream has
For many drug store executives, the conventional wisdom is that their customers simply don’t buy value brands — such as Suave and VO5 shampoo, or Aim and Pepsodent toothpaste. When looking closer at their stores’ offerings, the truth is that the executives’ beliefs are a self-fulfilling prophecy. Customers in these drug stores are less likely
This is a subject that will inevitably scrape a political nerve or two, but it is vital for all consumer packaged goods (CPG) practitioners and suppliers to understand this basic premise: The disproportionate gains in income by the highest-income groups is the primary reason why CPG sales growth is lagging GDP growth for the past
SHELTON, Conn. — Walmart has the largest retail share in the $40 billion personal care market, but CVS Pharmacy and Walgreens are leading the way in driving deals for consumers, according to TABS Analytics. Walmart holds a 19.4% share of personal care purchases, followed by traditional supermarkets (such as Kroger Co. and Publix Super Markets
SHELTON, Conn. — Walmart holds the largest share of the personal care market among all retailers, according to TABS Analytics. Meanwhile, CVS Pharmacy and Walgreens have helped make rewards programs consumers’ preferred vehicle for getting deals on personal care items, the 2017 TABS Personal Care Study found. In the $40 billion personal care market, Walmart has
