HERSHEY, Pa. — Hershey Co. has made its Ice Breakers mints available via the Amazon Dash Button, a miniature device that makes it easier for consumers to reorder their favorite products. Amazon’s Dash Button, introduced earlier this year, has a reusable adhesive and a hook that can be placed anywhere around the home and enable
Results from Amazon’s Prime Day promotion last month raise some interesting questions for all retailers that compete with the e-commerce giant, a group that has come to include chain drug stores, other mass marketers and practically any seller of consumer goods. Held in conjunction with Amazon’s 20th anniversary, the event was designed to reward shoppers
NEW YORK — E-commerce is rapidly gaining traction in the beauty care and personal care market, according to a newly released study from A.T. Kearney. The report, “Beauty and the E-Commerce Beast: 2014 Edition,” found that an industry rooted in the ability to touch, smell, sample and experiment with products in stores is being played
As if the obvious needed to be stated, the period of slow, evolutionary change in the retailing environment for drug, food and convenience items is long over. The arrival of pure-play e-commerce companies to food, drug and beauty retailing marked the end of evolutionary and the beginning of truly explosive revolutionary change. The battlefield is
Many retailers today are immersed in building multichannel capabilities. The multichannel wave has led to many good initiatives, making it easier for customers to interact with retailers across distinct channels, including fast-growing mobile channels. For example, A.T. Kearney’s Future Role of Stores research indicates that although 92% of retail sales still occur via traditional channels,
